Partnership Opportunities

SPONSOR BATTLE ROYALE

Partner with the first professional gymnastics league. Reach a passionate, underserved audience year-round — and lock in category exclusivity before competitors arrive.

JUMP TO SECTION

(Home)

THE MARKET OPPORTUNITY

41.5M

Paris 2024 gymnastics viewers

Most-watched Olympic sport

Existing pro leagues

No year-round competition

250K+

Reachable regional audience

Parents, athletes, coaches

The gap: Gymnastics has massive global interest but no professional ecosystem. No repeatable events. No team culture. No scalable revenue model. Battle Royale fills this gap with a spectator-first format designed for growth.

Perfect Timing

WHY NOW

$700M Federal Sport Investment

Canada's recent federal commitment to sport creates a once-in-a-generation tailwind for sponsors aligning with national athletic excellence.

Spectator-First Scoring

Top 10 international scores set the baseline for a perfect 10. For the first time, gymnastics is easy to follow, easy to broadcast, and easy to brand.

First-Mover Category Lock

No other professional gymnastics league exists anywhere. First sponsors lock category exclusivity, founder status, and the cleanest brand association.

PARTNERSHIP TIERS

Four ways to partner. Pricing scales from $500 booth activations up to $25K+ presenting deals.

Title / Presenting Sponsor

1 slot

$25,000+ per event

Maximum integration. Your name across all four events of the season — broadcast, signage, official communications, and the league trophy.

▸Logo on all 4 event broadcasts
▸Naming rights ('Battle Royale presented by [Brand]')
▸Athlete-facing presence (interviews, podium, ceremony)
▸Exclusive category protection across the league

Founding Partner

2-4 slots

Multi-year, $10K-$25K / year

Get in on the ground floor. Multi-year deals (2-3 years) with founder status, discounted long-term rates, and a permanent line in the Battle Royale story.

▸Multi-year discount structure
▸'Founding Partner' designation in perpetuity
▸First right of refusal on premium activations
▸Custom co-branding and content collaboration

Category Sponsor

One per category

$2,500-$10K per event

Own a category. Equipment, apparel, recovery & health, travel, and financial verticals are open. Single-event or season-long activation.

▸Category exclusivity within Battle Royale
▸Branded zones at events
▸Athlete-facing brand integration (e.g. team uniforms)
▸Direct sampling and distribution at venue

Booth & Activation Spot

10 spots per event

$500-$2,500 per event

On-site activation across both competition days (Mini Royale + main event). Sample products, capture leads, engage 100% of the audience.

▸Event-day booth on the competition floor
▸Both Mini Royale and main event included
▸Sampling, lead capture, demo space
▸Mention in event-day announcements

Custom packages available. Multi-year and multi-event commitments unlock significant discounts.

CATEGORY SPONSORS

We're actively building partnerships across these key categories. Lock in exclusivity in your space before a competitor does.

Equipment

Apparatus, mats, training equipment

Logo on apparatus and equipment naming rights

Apparel

Team uniforms, leos, official merch

Custom team uniforms during registration. Exclusivity options for major apparel brands.

Recovery & Health

Physio, nutrition, supplements, mobility

On-site recovery zone for athletes. Family-targeted sampling and content.

Travel

Airlines, hotels, ground transit

'Taking flight' brand storytelling — official travel partner across cities.

Financial

Banks, credit unions, fintech

Quebec & Ontario regional alignment. Family financial products at the gymnastics demographic.

BRAND ACTIVATIONS

Activations are fully customizable. We treat every partnership like a campaign brief — bring your KPIs and we design around them.

✓Branded VIP courtside zone (2-3m from the action)
✓Co-branded athlete content (training, interviews, social)
✓On-floor product placement (water, recovery, equipment)
✓Custom team uniforms with your branding
✓Event-day sampling, demos, and lead capture
✓Logo and ad placement during livestream
✓Athlete meet-and-greets and hospitality
✓Co-branded social campaigns with our 4-event content engine

WHAT PARTNERS RECEIVE

✓Event-day visibility: logo placement, announcements, branded areas
✓Digital presence: website, social media, livestream integration
✓Direct access to the gymnastics community through the Gym Art platform
✓Hospitality: VIP access, meet-and-greets with athletes
✓Long-term association with the first professional gymnastics league
✓Exclusivity options within partnership category
✓Post-event reporting: impressions, footfall, engagement, lead data

BRAND MANAGER FAQ

The questions we get most often from brand managers and PR teams.

Yes. We treat each partnership like a campaign brief. Tell us your KPIs — reach, lead gen, brand affinity, retail uplift — and we design an activation around them. Branded zones, athlete content, livestream integration, on-site sampling, and apparel branding are all configurable.

Yes. We offer category-level exclusivity at the Title and Founding Partner tier, and we structure Category Sponsor deals so we don't sign two competing brands in the same vertical. Apparel exclusivity in particular is a focus given existing interest in custom team uniforms.

Yes. Multi-year (2-3 year) deals are how Founding Partners lock in value, and they unlock meaningful discounts versus single-event packages. Multi-year contracts also include a 'Founding Partner' designation that stays with you in perpetuity.

Gymnastics drew 41.5M viewers at Paris 2024 — the most-watched Olympic sport. Locally we're targeting 250K+ reachable audience members across Ontario, Quebec, and NY/NJ: 23K+ competitive gymnasts, their families (high household income, child-spend heavy), and an engaged digital community on the Gym Art platform.

We provide event-level analytics: livestream impressions, on-site footfall, social reach, content engagement, and lead-capture data from booth activations. For multi-year deals we also track brand-recall via post-event sponsor surveys.

Canada committed $700M to federal sport investment — a once-in-a-generation tailwind. There's currently no professional gymnastics league anywhere in the world. First-mover sponsors lock in category exclusivity, founder status, and the cleanest brand association.

We're spectator-first by design. Normalized scoring (out of 10) makes the sport instantly readable for a casual audience — great for broadcast, great for sampling, great for any consumer brand looking to reach families with high engagement and high purchase intent.

Both. Booth and Category sponsorships are available per-event. Founding Partner and Title slots are season or multi-season commitments. Mid-tier Category sponsors often start with a single event to test before extending.

Yes. The brand kit section on this page covers both Gym Art (parent brand) and Battle Royale (event brand) — wordmark, icon variants, and stacked square versions, in SVG and PNG, plus a full ZIP. Colors and typography are coming soon.

Email battle.royale@gymart.org with 'Sponsorship Inquiry' in the subject line. We typically reply within two business days and can move from intro to signed deal in under 30 days.